endcap
endcap.lol
A grocery endcap for brands. Highest bid gets the shelf.
$5
Outbid for $6 · #1 is Bidrank
Last updated · Content reviewed
endcap.lol is a one-brand shelf. The live /api/stats feed we read had Bidrank at $5, 1 app, $5 all-time revenue, 11 clicks, and 190 visitors. TrustMRR labeled it an agency. The live site is a bid board.
Our take
The stats API is complete. One $5 brand on the shelf. Useful only if you want to sit on a grocery-themed endcap.
Key metrics
- Cost per click
- $0.38/click
- Avg clicks
- 13
- Value score
- C (51/100)
- Total revenue
- $5
| Listings | 1 |
| Total clicks | 13 |
| Revenue per bid | $5 |
| Domain rating | 0/100 |
How we calculated this
CPC = median(bid/clicks) across 1 live listings with click data ($0.38/click median). Clicks are as reported on the board, not a monthly estimate. Ahrefs DR: 0/100.
Bid history
Sep 30
Bidrank
Aug 27
Bidrank
Only bids that changed are listed.
How does endcap.lol work?
endcap.lol sells shelf space to CPG and DTC brands. Minimum bid is $5. Highest bid gets the endcap. Raising the same brand link only charges the difference. /api/stats returns highestBid, revenueAllTime, appsOnBoard, and topBrands.
Bidding rules
- Minimum bid is $5
- Highest bid gets the endcap
- Raising the same brand link only charges the difference
What does a listing include?
- Brand name, site, image, story
- Bid, rank, and clicks
Is endcap.lol worth it?
Pros
- +Public /api/stats
- +Printed visitors and clicks
- +Same link tops up and only charges the difference
Cons
- −Only one brand
- −$5 is the whole pot
- −No published refund policy
Who should advertise on endcap.lol?
- A $5 brand pin on a shelf
How it compares
| Board | CPC | To outbid | Traffic | Value |
|---|---|---|---|---|
| endcap | $0.38/click | $6 | — | C (51) |
| siliconjungle | $0.38/click | $40 | — | C (52) |
| prebij.cz | $0.38/click | $9.25 | — | C (51) |
| Bidbench | $0.37/click | $82 | — | C (53) |
| landwar | $0.40/click | $3 | — | C (50) |
Frequently asked questions
- What is on the shelf?
- Bidrank at $5. That was also the all-time revenue.
- Is it an agency?
- TrustMRR said agency. The live site is a pay-to-rank shelf.